For 44 years, Hublot has been incessantly innovating, pushing the technical and aesthetic boundaries of its models. A subtle balance between watchmaking expertise and a vision of the future, Hublot timepieces are stunningly contemporary. This success has been made possible by cutting-edge research into materials and collaborations with some of the world’s leading artists and designers. Samuel Ross has spectacularly combined these two aspects.

Artist and Designer Samuel Ross has defined his perspective through the arts, through developing architecture for the body. Through founding both companies A-Cold-Wall***, since 2015, and SR_A since 2019, Ross has pioneered a signature design language that has translated to immersive, radical collaborations, developing and establishing a global, esteemed cult audience. This has been achieved by developing a new millennial perspective in luxury goods, the arts and fashion through his European atelier SR_A - co-founded in the same year he was awarded the Hublot Design Prize.