HUBLOT UNVEILS A UNIQUE IMMERSIVE EXPERIENCE

Hublot consistently pushes technological boundaries to venture into uncharted territories and share them with their esteemed collectors. The Unico Experience invites guests to immerse themselves in a captivating environment, accessible via desktop or any mobile device, where they can admire the art of manufacturing timepieces equipped with the in-house Unico chronograph movement. Throughout the journey, a virtual watchmaker will engage, explain, and share the expertise required to craft Hublot's timepieces. For select visitors, a real watchmaker will be the voice behind the digital twin, connecting live from the Manufacture in Nyon. This unique experience will be available exclusively from the 14^th to the 18^th of May, 2024.

Additionally, the Unico chronograph movement is intricately rendered in 3D, enabling guests to gain a comprehensive understanding of how the calibre HUB1280 operates once fully assembled.

At the end of the visit, a special configurator is accessible, allowing guests to design a bespoke timepiece powered by the Unico chronograph movement. Visitors can select from a variety of materials and sizes for the case, choose the bezel and dial colour, strap options and in turn create a fully customizable and personal watch. As a finishing detail, clients will have the opportunity to engrave the watch with a name, initial or date.

Through its ongoing partnership with Epic Games, the LVMH Group used Unreal Engine and MetaHuman technologies to humanise Hublot’s craftsmanship and deliver a detailed experience that provides unprecedented insight into and agency over the art of Swiss watchmaking.