When Hublot joined the world of football in 2006 alongside the Swiss national team, it was the first luxury watchmaking brand to bet on the beautiful game by understanding its huge potential. Although Hublot was a pioneer, the brand quickly realised that this team sport, often deemed too popular, was a formidable awareness accelerator. Commitment began on the pitch and was then followed by building partnerships with UEFA and FIFA competitions based around the major events of the footballing world. Hublot rolled out a strategy based on close collaboration with prestigious clubs including Chelsea, Manchester United, Juventus, Ajax, Paris Saint-Germain and Bayern Munich, footballing legends Pelé and Maradona and current prominent figure Kylian Mbappé, developing limited series and special watches. Football unites people, while offering peerless visibility and represents a unique medium. Hublot has understood this and sums up its partnership with a powerful slogan: "Hublot Loves Football".

Everything unites Hublot and Ferrari, starting with a credo: fine mechanics are, above all, designed for dreaming. Both houses have a rich heritage and each, in their respective fields, strives to conceive and create the most refined objects. Since 2011, the partnership between the watchmaker and the Prancing Horse brand has extended beyond the creation of watch collections or visibility on the Ferrari Scuderia’s F1 cars: Official Timekeeper of Ferrari, Official Watch of the Ferrari Scuderia, Official Timekeeper of the Ferrari Challenge, Sponsor of the GT Competizioni and partner of Ferrari’s special events, both in terms of image and commercial activities. Ultimately, hundreds of events bring the two partners together every year. This 360° agreement embodies the celebration of common goals: to innovate further, to forge ahead and to look to the future. A partnership that becomes stronger over the years and to which both brands demonstrate an ever-deeper commitment.

Hublot respects and admires women. Internationally renowned athletes, artists and businesswomen, the women who are "friends of the brand" are references in their fields, and their talents are legion. Bar Refaeli, the first female face of Hublot in 2015, is one of the most well-known and influential top-models in the world. Also now an actress and presenter, she embodies the many facets of the modern woman: self-assurance, strength, intelligence and sensitivity. Since then, several inspiring female personalities have joined the ranks of the Hublot family. Among them are British sprinter Dina Asher- Smith and Dutch sprinter Dafne Schippers, German alpine ski racer Maria Höfl-Riesch, American international footballer Alex Morgan, Czech tennis player Karolina Pliskova and Romanian tennis player Simona Halep, as well as Mexican actress Jacky Bracamontes. Each of them personify talent, audacity and accomplishment, values that Hublot holds dear.

Hublot brings music and fine mechanics together by partnering with virtuoso artists. It started with Lang Lang, who began playing piano before he was two years old. This magnificent interpreter of the great composers is a showman who loves to improvise, surprise and reinvent the classical repertoire just like his partner Hublot, with which he created two limited series of Classic Fusion watches. Different sounds and a different world: alongside Nicky Jam, the chart-topping champion of the Latin-American record industry, Hublot designed the Big Bang Meca-10 Nicky Jam watch, available in three versions.

Present in all the major cities and capitals, notably including Tokyo, Geneva, New York, Zermatt, Paris, London, Dubai and Hong Kong, Hublot has conquered the most sought-after addresses in the world. The modern design of these spaces conveys the values of Hublot while its Art of Fusion concept is expressed through the unexpected combination of materials. Exhibiting urban, luxurious and technological decor simultaneously, there is a warm and welcoming atmosphere in Hublot's boutiques, while fine art, held dear by the brand, is omnipresent.
Several of the boutiques celebrate with style, marking the history of Hublot and its dizzying international success. Particularly notable is the boutique opened in June 2020 in the Tokyo district of Ginza, nicknamed "the Japanese Champs-Elysées", which is a concentration of the most prestigious global brands and monuments in contemporary architecture. The Geneva venue located on the chic Rue du Rhône, re-opened at the end of 2020, is also a venue not to miss.