Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
8 November 2024 VENDEE GLOBE: ALAN ROURA, HUBLOT AND THE WHOLE OF SWITZERLAND READY TO TAKE ON THE MOST EXTREME SPORTING CHALLENGE! Pride, joy and determination. These three emotions are in the hearts of Alan Roura and everyone at Hublot as they await the start of the tenth edition of the Vendée Globe in a few days' time. Together, they are about to take on the world's most extreme single-handed sporting challenge, and experience its addictive rhythm. A date with the oceans awaits. At 13:02 on Sunday 10th November, Alan Roura will officially be setting off on his third consecutive Vendée Globe aboard the IMOCA Hublot, adding his name and that of the prestigious watch manufacture to the annals of Swiss sporting history! “The emotion is as strong as ever, perhaps even stronger than it was four years ago, because the public is back and the popular support is even crazier than I remember”, explained the 31-year-old sailor a few days before the start, his collector's carbon fibre "Big Bang Unico Sailing Team" watch on his wrist. Over the last three weeks, some 2.5 million people have flocked to Les Sables d'Olonne to admire the spectacular boats and salute the solo sailors who are preparing to take on this incredible journey around the globe. This record turnout, four years on from the previous edition which had to be held without spectators due to the Covid-19 pandemic, is set to be repeated on Sunday for the legendary pass down the Les Sables d'Olonne channel! “The only thing that counts is pushing your limits” Almost 1000 days ago, the young Swiss sailor knocked on Hublot's door to share his project and his desire to take on the "Everest of the Seas". His fighting spirit, passion, daring and enthusiasm immediately won over the legendary manufacture. "We don't need to underscore the reasons behind our collaboration with Alan. Our maritime DNA is in our name: Hublot, meaning "porthole". We are a manufacture born gazing out to the open ocean. Ocean racing technology is progressing as fast as our R&D. The recently launched Big Bang Unico Sailing Team represents the very best we have to offer for supporting ocean racing. For now, at least. Because for Hublot, as for Alan, the only thing that counts is pushing our limits", says Julien Tornare, CEO of Hublot. This is a philosophy shared by the most experienced sailor of his generation, finisher of two Vendée Globe races, and holder of the North Atlantic record. "In Switzerland, we all have a certain idea of what constitutes performance, precision and commitment. I'm not someone to rest on my laurels. Taking too much for granted is a sure path to failure. I want to push the envelope even further; to surpass others, but above all to surpass my own limits". "A wonderful human adventure" The time trial has officially begun for Alan Roura, who now has some 45,000 kilometres ahead of him. Leaving the legendary Cape of Good Hope, Cape Leeuwin and Cape Horn in his wake, Alan Roura will have to dig deep to complete this extraordinary challenge, without assistance or stopovers, a feat only 200 sailors have managed since the event was created 35 years ago! Along the way, the sailor will undoubtedly have to face many trials and tribulations, but Alan Roura knows he can count on the unfailing support of his partners in this 100% Swiss project, with the entire nation behind him, supporting their countryman. "My wish for this Vendée Globe is to be able to share my joy at being at sea with my team, my partners and all the Swiss people who are following me. Yes, there will be difficulties, ups and downs, twists of fate. That's part of the game. But I want to concentrate on the positive, and show that the Vendée Globe is above all a fantastic human adventure!" LATEST NEWS CLASSIC FUSION YOHJI YAMAMOTO ALL BLACK CAMO : THE ART OF BLACK REDEFINED January 7th, 2026 – Nyon, Switzerland – Hublot and legendary brand Yohji Yamamoto unite once again to redefine the art of black. For the fourth time since their first collaboration in 2020, they elevate black from a color to the Classic Fusion Yohji Yamamoto All Black Camo. A limited edition of 300 pieces where every texture and contrast are intentional. Matte black ceramic sculpts the 42mm case into light and depth, a monochrome camouflage pattern adds rhythm and motion while fabric and rubber fuse seamlessly on the strap. This collaboration is more than fashion or watchmaking. It’s about vision. About how far you can strip something down to its essence. Both Hublot and Yohji Yamamoto have built their legacies on the same foundation: questioning the meaning of luxury. Both create through deconstruction. Hublot first broke Swiss tradition in 1980 with its Art of Fusion, blending gold with rubber, innovation with heritage. Since its debut at the Paris Fashion Week in 1981, Yohji Yamamoto redefined the conventions of fashion, using black as a response against excess and fashion’s norms. learn more Hublot Closes Out the 20th Anniversary Year of the Big Bang with an Exclusive Miami Art Week Celebration Special Guests Included 50 Cent, Tyriq Withers, & Leon Bridges December 5, 2025—Miami, FL: Luxury Swiss watchmaker, Hublot, made its annual return to Miami Art Week to bookend the 20th Anniversary year of its iconic Big Bang with an immersive star-studded celebration. Held at the legendary Basement at The Miami Beach EDITION, the evening brought together cultural leaders, creatives, and friends of the brand for a dynamic fusion of art & design, music, and high horology. As guests arrived, festive music pulsed through the multi-level space while attendees admired a display of select archival Big Bang timepieces – an homage to two decades of groundbreaking innovation. The night’s headline moment featured a special performance by Award Winning Rapper, 50 Cent, who took the stage wearing a bespoke one-of-one Hublot timepiece, crafted for the occasion with unique colors honoring his character in the forthcoming Street Fighter film. A gold chess piece tops the dial symbolizing his Le Chemin du Roi champagne brand, with “50 cent” engraved on the caseback. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up