7 October 2020

AJAX REMAINS ON HUBLOT TIME UNTIL 2023

AJAX_Hublot_news

The Swiss luxury watchmaker proves once again its love for football! Hublot and Ajax have extended their long-term agreement until the 2022/23 season. Both parties announced the extension of their partnership in the presence of Ajax Amsterdam player Perr Schuurs and Commercial Director of Ajax, Menno Geelen in the Hublot Boutique Amsterdam. Hublot remains both Official Sponsor and Official Timekeeper of Ajax. On behalf of Hublot Schaap en Citroen Jewellers CEO, Mark van Nieuwkerk, signed the contract in the Hublot Boutique Amsterdam. The collaboration with Schaap en Citroen Juweliers, Hublot's exclusive retailer in the Netherlands, will also be extended. 


Since 2011, the collaboration with Ajax has ensured overwhelming success in brand awareness for Hublot in the Netherlands. This also contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat 142 in 2018. 
 
Alongside Chelsea, Juventus and SL Benfica, Ajax Amsterdam is the fourth European club to be part of Hublot's squad.

AJAX_Hublot_news

“Hublot has been a highly valued partner for almost ten years now. Hublot has been the first luxury brand to invest in football in 2006, and today the brand is present in all the big competitions as well as all the important clubs, and we are proud to be among this outstanding international line-up. ”

Menno Geelen

Commercial Director of Ajax

“Since our partnership began in 2011, Ajax has continued to shine as one of Europe’s most exciting teams, and one with consistently promising young talent, thereby naturally leading us to renew our partnership for another 3 years. ”

Ricardo Guadalupe

CEO of HUBLOT

LATEST NEWS

BBO

BIG BANG ORIGINAL UNICO: TWENTY YEARS IN THE MAKING

January 19th, 2026 – Milan, Italy - In 2005, Hublot did more than launching a new watch design, it shook the industry with a bang. In 1980, Hublot made gold and rubber collide. In 2005, the Big Bang reignited that revolution: turning material fusion into modern alchemy. What began as a fusion in 1980 became a formula. What began as a design in 2005 became an icon of the 21st century. Twenty years later, in 2025, the Big Bang was celebrated through its 20th anniversary. Today, in 2026, the Big Bang returns to its origins, becoming the Big Bang Original Unico. An icon is not born overnight and the Big Bang Original Unico carries twenty years of Hublot’s innovation, risk, reinvention and mastery.
learn more
CLASSIC FUSION ALL BLACK CAMO HUBLOT x YOHJI YAMAMOTO

CLASSIC FUSION YOHJI YAMAMOTO ALL BLACK CAMO : THE ART OF BLACK REDEFINED

January 7th, 2026 – Nyon, Switzerland – Hublot and legendary brand Yohji Yamamoto unite once again to redefine the art of black. For the fourth time since their first collaboration in 2020, they elevate black from a color to the Classic Fusion Yohji Yamamoto All Black Camo. A limited edition of 300 pieces where every texture and contrast are intentional. Matte black ceramic sculpts the 42mm case into light and depth, a monochrome camouflage pattern adds rhythm and motion while fabric and rubber fuse seamlessly on the strap. 

 

This collaboration is more than fashion or watchmaking. It’s about vision. About how far you can strip something down to its essence. Both Hublot and Yohji Yamamoto have built their legacies on the same foundation: questioning the meaning of luxury. Both create through deconstruction. Hublot first broke Swiss tradition in 1980 with its Art of Fusion, blending gold with rubber, innovation with heritage. Since its debut at the Paris Fashion Week in 1981, Yohji Yamamoto redefined the conventions of fashion, using black as a response against excess and fashion’s norms.
learn more