Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
7 October 2020 AJAX REMAINS ON HUBLOT TIME UNTIL 2023 The Swiss luxury watchmaker proves once again its love for football! Hublot and Ajax have extended their long-term agreement until the 2022/23 season. Both parties announced the extension of their partnership in the presence of Ajax Amsterdam player Perr Schuurs and Commercial Director of Ajax, Menno Geelen in the Hublot Boutique Amsterdam. Hublot remains both Official Sponsor and Official Timekeeper of Ajax. On behalf of Hublot Schaap en Citroen Jewellers CEO, Mark van Nieuwkerk, signed the contract in the Hublot Boutique Amsterdam. The collaboration with Schaap en Citroen Juweliers, Hublot's exclusive retailer in the Netherlands, will also be extended. Since 2011, the collaboration with Ajax has ensured overwhelming success in brand awareness for Hublot in the Netherlands. This also contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat 142 in 2018. Alongside Chelsea, Juventus and SL Benfica, Ajax Amsterdam is the fourth European club to be part of Hublot's squad. “Hublot has been a highly valued partner for almost ten years now. Hublot has been the first luxury brand to invest in football in 2006, and today the brand is present in all the big competitions as well as all the important clubs, and we are proud to be among this outstanding international line-up. ” Menno Geelen Commercial Director of Ajax “Since our partnership began in 2011, Ajax has continued to shine as one of Europe’s most exciting teams, and one with consistently promising young talent, thereby naturally leading us to renew our partnership for another 3 years. ” Ricardo Guadalupe CEO of HUBLOT LATEST NEWS HUBLOT ANNOUNCES JUNG KOOK AS GLOBAL BRAND AMBASSADOR, BRIDGING WORLDS OF WATCHMAKING AND MUSIC February 12th, 2026 – Seoul, Korea - Hublot proudly welcomes Jung Kook, global artist, performer, and member of 21st century pop icons, BTS, as its new Global Brand Ambassador. The announcement has been celebrated in Seoul, marking the fusion of two worlds that have redefined what it means to be original: a watchmaker that reshaped modern horology and an artist who reshaped the sound and rhythm of a generation. From the first fusion of gold and rubber in 1980, to the shockwave of the Big Bang in 2005 and now the reinvention of the Big Bang Original Unico, Hublot has turned innovation into identity. Jung Kook mirrors that same spirit: blending genres, creativity, emotions and instinct. The collaboration is not a coincidence; it is a convergence. Both the artist and Hublot go back to their origins, carrying with them the unmistakable DNA that makes them stand apart. learn more HUBLOT PRESENTS THE CLASSIC FUSION CHRONOGRAPH UEFA EUROPA LEAGUE TITANIUM CARBON January 19th, 2026 – Milan, Italy – For two decades, Hublot has maintained a steadfast and very broad commitment to football, actively supporting various leagues, teams and players at a local, continental and global level. The most significant contemporary watchmaking sponsorship and licensing partnerships in the world of football, it can be summed up in three words: Hublot loves football. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up