Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
7 October 2020 AJAX REMAINS ON HUBLOT TIME UNTIL 2023 The Swiss luxury watchmaker proves once again its love for football! Hublot and Ajax have extended their long-term agreement until the 2022/23 season. Both parties announced the extension of their partnership in the presence of Ajax Amsterdam player Perr Schuurs and Commercial Director of Ajax, Menno Geelen in the Hublot Boutique Amsterdam. Hublot remains both Official Sponsor and Official Timekeeper of Ajax. On behalf of Hublot Schaap en Citroen Jewellers CEO, Mark van Nieuwkerk, signed the contract in the Hublot Boutique Amsterdam. The collaboration with Schaap en Citroen Juweliers, Hublot's exclusive retailer in the Netherlands, will also be extended. Since 2011, the collaboration with Ajax has ensured overwhelming success in brand awareness for Hublot in the Netherlands. This also contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat 142 in 2018. Alongside Chelsea, Juventus and SL Benfica, Ajax Amsterdam is the fourth European club to be part of Hublot's squad. “Hublot has been a highly valued partner for almost ten years now. Hublot has been the first luxury brand to invest in football in 2006, and today the brand is present in all the big competitions as well as all the important clubs, and we are proud to be among this outstanding international line-up. ” Menno Geelen Commercial Director of Ajax “Since our partnership began in 2011, Ajax has continued to shine as one of Europe’s most exciting teams, and one with consistently promising young talent, thereby naturally leading us to renew our partnership for another 3 years. ” Ricardo Guadalupe CEO of HUBLOT LATEST NEWS BEYOND THE CANVAS: JEFF KOONS REIMAGINES TIME WITH HUBLOT 9 September 2026, Nyon, Switzerland – Hublot proudly announces an extraordinary collaboration with world-renowned artist Jeff Koons. A partnership made to take shape. Both Koons and Hublot operate on the same principle: transforming tension into form; contradiction into harmony; excess into precision. What appears playful is meticulously engineered. What feels effortless is the result of absolute mastery. And both legacies trace their breakthrough moment back to 1980, the year Hublot first disrupted watchmaking and Koons began redefining contemporary art. learn more THE SOFTEST EXPRESSION OF HUBLOT’S MATERIAL MASTERY September 1st, 2026 – Geneva – Some watches are made to be seen. Others are made to be experienced. With the new Big Bang Original Soft Touch, Hublot introduces an entirely new sensory feel. For the first time, the Manufacture transforms its iconic Big Bang Original through an exclusive textured rubber compound applied across the case, bezel, dial and strap, creating a unique tactile finish. The Big Bang Original is the purest expression of Hublot’s icon, faithful to the unmistakable design of 2005, re-engineered with twenty years of innovation. Today, it becomes the stage for a new material breakthrough. The result is a surface with a remarkably soft touch. Not a coating and not a surface treatment, it is a new way of building a watch. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up
