9 April 2024 THE SQUARE BANG UNICO REINVENTED IN MAGIC GOLD Hublot is unveiling two new Square Bang Unico models, combining scratch-resistant Magic Gold with the powerful features of the new icon. The Square Bang was designed as an everyday piece. This is why it was originally made from titanium. Since then, the piece has found its place, its public, and its fans. And there are many among them that do not want to have to choose between durability and luxury, resilience and the lustre of gold. Two new references of the Square Bang Unico in Magic Gold were, of course, the natural next step. They have been unveiled today at Watches & Wonders. The piece retains its extraordinary design: a solid square with rounded corners, the bezel punctuated with the 6 signature Big Bang screws. It also has this icon's skeleton dial, lugs on either side of the case, and the integrated "One Click" bracelet which allows it to be changed at will. But its strongest feature remains this bezel. In watchmaking, the bezel is always approached with great care. It needs to be as slim as possible, so it is not too vulnerable to impacts. For this new Square Bang, the stance is radically the opposite. The bezel is massive and protruding. It powerfully underscores the geometry of the case. It extends generously away from it. It is clearly functional, supporting the six H-shaped screws which attach it securely to the case. And it is as lustrous as it is practical: made from solid Magic Gold, it is the framework within which the Unico, a bicompax manufacture date and chronograph movement, shines. Its lustre is that of Magic Gold. Developed and patented by the Manufacture, Magic Gold is the first and only 18-karat gold alloy in the world to be completely scratch-resistant, even when leading an extremely active lifestyle. This scratch-resistance is due to its hardness of almost 1000 Vickers, compared to 400 Vickers for standard 18-karat gold and 600 Vickers for hardened steels. Only diamond can boast a greater hardness. This ensures it retains its beauty, lustre and polished finish over time. A genuine revolution in the world of precious metals, and its authenticity is duly certified: Magic Gold is an 18-karat gold verified by the Central Office for Precious Metals Control. Its reflections highlight the geometry of the Square Bang. The bezel is worked across all three dimensions: in terms of height with the generous thickness of gold; sides which are slightly concave, leading to a domed surface. The edges are soft. The piece, crafted from a solid block of gold, is completely polished. This is a unique feature, exclusive to this Square Bang: normally, bezels are rarely this large and polished, as they would be vulnerable to scratches. But as Magic Gold is scratch-resistant, Hublot has enjoyed free rein when designing this bezel, both in volume and surface finish. “Twelve years ago, Hublot invented scratch-resistant 18-karat gold and named it Magic Gold. This now needs no introduction. Today, it is part of Hublot's DNA. The Square Bang? Again, the same debate: no-one expected us to attempt this. But, of course, that's exactly what we did. And the Square Bang Magic Gold will now also become a key part of Hublot's history.” Ricardo Guadalupe HUBLOT CEO 최신 정보를 수신하겠습니다. 최신 위블로 뉴스를 업데이트 받겠습니다. 가입하기 최신 뉴스 클래식 퓨전 요지 야마모토 올 블랙 카모: 블랙 미학의 재정의 2026년 1월 7일 – 스위스 니옹 – 위블로와 전설적인 브랜드 요지 야마모토가 ‘블랙의 미학’을 재정의합니다. 2020년 첫 콜라보레이션 이후 네 번째로, ‘클래식 퓨전 요지 야마모토 올 블랙 카모’라는 작품을 만들었습니다. 300피스 리미티드로, 모든 질감과 대비가 의도적으로 디자인되었습니다. 매트 블랙 세라믹이 42mm 케이스에 빛과 깊이를 조각하며, 단색 카모플라주 패턴이 리듬과 움직임을 더하고, 스트랩에서는 패브릭과 러버가 완벽하게 융합되었습니다. 이번 콜라보레이션은 단순한 패션이나 워치메이킹을 넘어서 사물의 핵심을 파악하고 본질만 남겼다는 의미를 가집니다. 위블로와 요지 야마모토는 둘 다 같은 기반 위에 그들의 유산을 쌓아왔습니다. 바로 ‘럭셔리의 본질적 의미에 대한 질문’입니다. 두 브랜드는 다른 시선과 접근법으로 새로움을 창조합니다. 위블로는 1980년 ‘The Art of Fusion’을 통해 골드와 러버, 혁신과 전통을 결합하며 처음으로 스위스 전통을 깨트렸습니다. 1981년 파리 패션 위크에서 데뷔한 요지 야마모토 또한, 블랙을 사용하여 기존 패션 규범에 도전하고 스타일의 경계를 새롭게 정의했습니다. 더 알아보기 Hublot Closes Out the 20th Anniversary Year of the Big Bang with an Exclusive Miami Art Week Celebration 더 알아보기