9 April 2024 THE SQUARE BANG UNICO REINVENTED IN MAGIC GOLD Hublot is unveiling two new Square Bang Unico models, combining scratch-resistant Magic Gold with the powerful features of the new icon. The Square Bang was designed as an everyday piece. This is why it was originally made from titanium. Since then, the piece has found its place, its public, and its fans. And there are many among them that do not want to have to choose between durability and luxury, resilience and the lustre of gold. Two new references of the Square Bang Unico in Magic Gold were, of course, the natural next step. They have been unveiled today at Watches & Wonders. The piece retains its extraordinary design: a solid square with rounded corners, the bezel punctuated with the 6 signature Big Bang screws. It also has this icon's skeleton dial, lugs on either side of the case, and the integrated "One Click" bracelet which allows it to be changed at will. But its strongest feature remains this bezel. In watchmaking, the bezel is always approached with great care. It needs to be as slim as possible, so it is not too vulnerable to impacts. For this new Square Bang, the stance is radically the opposite. The bezel is massive and protruding. It powerfully underscores the geometry of the case. It extends generously away from it. It is clearly functional, supporting the six H-shaped screws which attach it securely to the case. And it is as lustrous as it is practical: made from solid Magic Gold, it is the framework within which the Unico, a bicompax manufacture date and chronograph movement, shines. Its lustre is that of Magic Gold. Developed and patented by the Manufacture, Magic Gold is the first and only 18-karat gold alloy in the world to be completely scratch-resistant, even when leading an extremely active lifestyle. This scratch-resistance is due to its hardness of almost 1000 Vickers, compared to 400 Vickers for standard 18-karat gold and 600 Vickers for hardened steels. Only diamond can boast a greater hardness. This ensures it retains its beauty, lustre and polished finish over time. A genuine revolution in the world of precious metals, and its authenticity is duly certified: Magic Gold is an 18-karat gold verified by the Central Office for Precious Metals Control. Its reflections highlight the geometry of the Square Bang. The bezel is worked across all three dimensions: in terms of height with the generous thickness of gold; sides which are slightly concave, leading to a domed surface. The edges are soft. The piece, crafted from a solid block of gold, is completely polished. This is a unique feature, exclusive to this Square Bang: normally, bezels are rarely this large and polished, as they would be vulnerable to scratches. But as Magic Gold is scratch-resistant, Hublot has enjoyed free rein when designing this bezel, both in volume and surface finish. “Twelve years ago, Hublot invented scratch-resistant 18-karat gold and named it Magic Gold. This now needs no introduction. Today, it is part of Hublot's DNA. The Square Bang? Again, the same debate: no-one expected us to attempt this. But, of course, that's exactly what we did. And the Square Bang Magic Gold will now also become a key part of Hublot's history.” Ricardo Guadalupe HUBLOT CEO 최신 정보를 수신하겠습니다. 최신 위블로 뉴스를 업데이트 받겠습니다. 가입하기 최신 뉴스 위블로의 소재 마스터가 완성한 가장 부드러운 감각 2026년 9월 1일, 제네바 – 어떤 워치는 바라보기 위해 존재하고, 또 어떤 워치는 경험하기 위해 존재합니다. 새로운 빅뱅 오리지널 소프트 터치를 통해 위블로는 지금까지와 다른 새로운 감각의 경험을 선보입니다. 이번 신제품에는 처음으로 독자적인 텍스처의 러버 소재를 케이스와 베젤, 다이얼, 그리고 스트랩 전반에 적용했습니다. 이를 통해 브랜드를 대표하는 빅뱅 오리지널에 더한 섬세하고 독특한 텍스처를 시각을 넘어 손끝으로도 느낄 수 있습니다. 위블로를 대표하는 가장 상징적인 아이콘인 빅뱅 오리지널은 2005년 탄생한 빅뱅 특유의 독보적인 디자인을 계승하는 동시에, 지난 20년간 축적된 혁신을 바탕으로 끊임없이 진화해왔습니다. 그리고 오늘, 빅뱅 오리지널을 통해 위블로의 새로운 소재 혁신이 펼쳐집니다. 그 결과, 놀라울 만큼 부드러운 촉감. 이는 단순한 표면의 변화가 아닌, 소재를 통해 워치를 완성하는 방식 자체에 대한 새로운 접근입니다. 더 알아보기 위블로, 빅뱅 리로디드 UEFA 챔피언스리그 티타늄 세라믹 공개: 새로운 전설의 시즌 시작 2026년 8월 27일, 니옹 – 2026/27 시즌의 대진 구도가 윤곽을 드러냈습니다. 2015년부터 UEFA 챔피언스리그 공식 워치로 함께해온 위블로는 파트너십을 기념하는 여덟 번째 타임피스인 빅뱅 리로디드 UEFA 챔피언스리그 티타늄 세라믹을 공개합니다. 더 알아보기