Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
11 January 2023 TIME FOR RHINOS Hublot has been supporting SORAI – Save Our Rhinos Africa India –since 2019. An organisation founded by Hublot ambassador and former international cricket star Kevin Pietersen. His work helps keep rhinos threatened with extinction safe from poachers. As with the two previous limited editions, part of the proceeds from the sale of the 100 Big Bang Unico SORAI will be donated to the organisation. The colours chosen for the third limited edition are those of sunset, recalling the heightened danger faced by rhinos as night falls. Here, the sun is a symbol of hope, of a new dawn. “If purchasing a watch can buy time, then it is a small gesture with huge implications. Saving the rhino is an urgent matter for both the planet and future generations. When brand ambassador and former international cricketer Kevin Pietersen launched SORAI in 2018, we felt it was entirely natural to join forces with him in his race against time to beat the poachers. We have used our limited editions to help him gain access to more state-of-the-art technologies on the ground, put together more surveillance teams, as well as rescue injured or orphaned rhinos, with the single shared aim of shielding this endangered species.” RICARDO GUADALUPE HUBLOT CEO A watch made to support rhinos. Because the rhino's only predators are humans. Because every day, every minute and every second counts. Because each Big Bang Unico SORAI will buy time for endangered rhinos. Because, on the ground, we need to be faster than the poachers. Because poaching is one of the greatest threats to biodiversity and risks for species extinction, second only to the destruction of natural habitats. One of the "BIG FIVE" and the second largest mammal after the elephant, the rhino has seen its numbers drop by 90% over the last ten years. On average, three wild rhinos are killed every day, leaving fewer than 30,000 rhinos currently alive across the world. And while trade in rhino horn has been banned internationally since 1977 by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora), poachers continue to hunt and kill rhinos for their horns, whose price is worth more per kilo than gold. Read more Since 2018, SORAI has supported projects to protect endangered animals, identify new technologies to combat poaching (thermal cameras, GPS tracking of animals) and raise awareness of the need to protect these endangered species. In line with its motto, BE THECHANGE ", SORAI is pushing change and working to prevent poaching and hunting. There are many ways to combat poaching (raising public awareness, education, law enforcement, transmitters for tracking animals, increasing ranger numbers and creating sanctuaries for injured or orphaned animals). However, prevention and active rangers on the ground remain the most effective tools. Proceeds from the sale of the Big Bang Unico SORAI will go directly to projects supported by SORAI to equip helicopters with cameras, raise awareness in schools about the consequences of poaching and to provide backup to rangers on the ground. These strategies are implemented where the need is biggest and most pressing: South Africa. South Africa is home to more than 80% of the world’s total population of rhinos, with the majority of poaching taking place in Kruger National Park, as it has the largest population of wild white rhinos left on earth. Read more “Our actions on the ground (surveillance teams and equipment to prevent poaching, rhino sanctuaries and refuges) are vital. However, in order to act, we first need to raise public awareness, increase publicity and make this a visible cause. Hublot is helping us on the ground by donating proceeds from the sale of the Big Bang Unico SORAI and by lending the brand's voice to our cause to bring it to global attention. In the three years since we began this joint venture, it has yielded concrete results.” KEVIN PIETERSEN FOUNDER OF SORAI, HUBLOT AMBASSADOR FORMER INTERNATIONAL CRICKETER Big Bang Unico SORAI Sculpted from polished and microblasted rhino-grey ceramic specially developed for this limited edition, the Big Bang Unico SORAI features an openworked dial featuring the glowing colours of sunset when the sky catches fire. It is at nightfall that poachers swing into action, cloaked in darkness and more difficult to track. The colours of daybreak: yellow, orange, purple and pink represent the hope brought by dawn, of a new day and a chance at change. Inside the 44 mm diameter case of the Big Bang Unico SORAI, beats the Unico self-winding Manufacture movement with a 72-hour power reserve. Thanks to the patented One Click interchangeable strap system, the Big Bang Unico SORAI can be worn with a grey fabric and Velcro version or a black, purple and orange camouflage design reflecting the hues of sunset and sunrise. Online and in Boutique exclusive Includes a Hublot complete service. The Hublot Complete Service ensures our select watches continue to move with precision. Learn more technical specifications case reference 421.FX.8099.NR.SOA23 Size 44 mm case Microblasted and Polished Warm Grey Ceramic bezel Microblasted and Polished Warm Grey Ceramic water resistance 100m or 10 ATM crystal Sapphire with Anti-reflective Treatment dial Matte Warm Grey Skeleton movement movement HUB1280 UNICO Manufacture Self-winding Chronograph Flyback Movement with Column Wheel power reserve 72 Hours strap & clasp strap Grey Fabric Strap. Additional Black Rubber with Black, Orange and Purple Camouflage Decor. clasp Black Ceramic and Black-plated Titanium Deployant Buckle Clasp LATEST NEWS CLASSIC FUSION YOHJI YAMAMOTO ALL BLACK CAMO : THE ART OF BLACK REDEFINED January 7th, 2026 – Nyon, Switzerland – Hublot and legendary brand Yohji Yamamoto unite once again to redefine the art of black. For the fourth time since their first collaboration in 2020, they elevate black from a color to the Classic Fusion Yohji Yamamoto All Black Camo. A limited edition of 300 pieces where every texture and contrast are intentional. Matte black ceramic sculpts the 42mm case into light and depth, a monochrome camouflage pattern adds rhythm and motion while fabric and rubber fuse seamlessly on the strap. This collaboration is more than fashion or watchmaking. It’s about vision. About how far you can strip something down to its essence. Both Hublot and Yohji Yamamoto have built their legacies on the same foundation: questioning the meaning of luxury. Both create through deconstruction. Hublot first broke Swiss tradition in 1980 with its Art of Fusion, blending gold with rubber, innovation with heritage. Since its debut at the Paris Fashion Week in 1981, Yohji Yamamoto redefined the conventions of fashion, using black as a response against excess and fashion’s norms. learn more Hublot Closes Out the 20th Anniversary Year of the Big Bang with an Exclusive Miami Art Week Celebration Special Guests Included 50 Cent, Tyriq Withers, & Leon Bridges December 5, 2025—Miami, FL: Luxury Swiss watchmaker, Hublot, made its annual return to Miami Art Week to bookend the 20th Anniversary year of its iconic Big Bang with an immersive star-studded celebration. Held at the legendary Basement at The Miami Beach EDITION, the evening brought together cultural leaders, creatives, and friends of the brand for a dynamic fusion of art & design, music, and high horology. As guests arrived, festive music pulsed through the multi-level space while attendees admired a display of select archival Big Bang timepieces – an homage to two decades of groundbreaking innovation. The night’s headline moment featured a special performance by Award Winning Rapper, 50 Cent, who took the stage wearing a bespoke one-of-one Hublot timepiece, crafted for the occasion with unique colors honoring his character in the forthcoming Street Fighter film. A gold chess piece tops the dial symbolizing his Le Chemin du Roi champagne brand, with “50 cent” engraved on the caseback. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up
