For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot and grapefruit. Intriguing and undefinable, Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity. Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style.