TIME LOOKS BETTER IN PURPLE: HUBLOT PRESENTS THE BIG BANG JOYFUL IN AMETHYST PURPLE

Violet is a vibration, the highest frequency of visible light. It speaks of intuition, awareness and elevated strength, balancing fire and reason, emotion and control. More than a color, it is a mindset. Amethyst symbolizes clarity and inner balance, a quiet force shaped by time and pressure, revealing depth beneath serenity.

There is something about precious gemstones that awakens emotion, whether chosen as a lucky color or a birthstone. In the Big Bang Joyful Steel Purple, color flows seamlessly from the hand-set bezel to the supple matching rubber strap. Setting a watch bezel demands a precise sourcing of stones of identical quality, color and size, which are then cut, polished and individually set by hand.

The bezel, set with 36 amethysts and punctuated with the iconic H-screws, frames a shiny white dial with three hands and a date window. Powered by the HUB1120 self-winding movement with a 40-hour power reserve, the watch features the patented One Click strap-change system. Two straps, easily interchangeable with a single click: a white-lined rubber strap with a central insert matching the gemstone’s color, along with a second strap in white rubber.