Big Bang Collection Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design.
Classic Fusion Collection Unique, strong and essential, the Classic Fusion collection reinterprets classic elegance with Hublot’s incomparable touch.
Exceptional Timepieces Born with innovation in mind, the Exceptional Timepieces represent the fusion between revolutionary movements and spectacular designs.
7 January 2022 LAY ZHANG: A NEW HUBLOT AMBASSADOR The multi-talented star Lay Zhang shares his fused identities and multi-cultural influences with Hublot. Hublot is proud to announce that the Chinese Pop Star Lay Zhang is joining the Hublot Family, sharing his First, Unique, Different take on the world of music and performance arts. Lay is the kind of person who is driven by his powerful ambition and his constant quest for excellence. He pushes the boundaries of performance and creates a new and distinct style that is unique and transformative. He is capable of fusing different identities by using his multiple facets as a performer, dancer, singer and actor, while also fusing Chinese culture with a revolutionary kind of music and performance art. In just a few years, Lay has become one of the biggest musical players in Asia. He has it all and it seems like nothing can stop his brilliant ascension. Balancing successful careers in both music and acting, Lay Zhang is an award-winning Chinese singer/songwriter, dancer, record producer and actor. Acknowledged as a gifted and precocious all-rounder, he got his first acting role when he was just six years of age and made his debut in 2012 as a member of the K-pop boy group Exo and its Chinese subgroup Exo-M, followed by his solo debut in 2016. Known as the most popular young idol in China, he broadened his exposure since 2018 by gaining success in the US and making his entry into the US Billboard 200 album chart. “I want to create a new and unique style by fusing modern music and dance with the cultural treasures that have existed in China for thousands of years. I am always working with traditional elements of my homeland and I want to show it in a new light. Hublot is known for pioneering innovation in watchmaking and boldly reshaping tradition with a forward-looking mindset to reveal the unique charisma of their timepieces. We both want to push the boundaries of our respective fields. As a big fan of Hublot, I am honored to join the Hublot family” Lay Zhang HUBLOT AMBASSADOR “As a multidisciplinary artist, Lay perfectly represents the values of Hublot: First, Unique, Different. At Hublot, we believe in fusing exceptional craftmanship with ambition and we are always on the lookout for bold innovation. Lay’s dedication to performance and his fusion of traditional and modern makes him a perfect Ambassador for Hublot. We are delighted to welcome Lay into the family and look forward to new opportunities and expanding our horizons together.” Ricardo Guadalupe CEO HUBLOT Fusion of arts & style Lay has become one of the first Asian entertainers to successfully fuse several identities on stage, mixing performance, dancing, singing and acting. His musical style is named “M-pop”, or Mixed Mandarin pop music – a style he is spearheading with the aim of bringing Chinese culture to an international audience. His taste for mixing cultures creates a universal world of expression that goes beyond the conventional and fully embodies Hublot’s “Art of Fusion”. His unique take on dance and music have earned him a reputation as the best Krump dancer in China, perfectly embodying the fusion spirit while blending Chinese Culture with street dance. He consistently takes his work to the next level with unprecedented high-quality stage and music performances. Lay’s distinctive musical touch features traditional Chinese musical elements fused with modern musical styles, bringing Chinese music to the world. For years, Lay has been a Hublot watch collector. Today, his first, unique and different spirit have led him to join the Hublot Family. Read more LATEST NEWS CLASSIC FUSION YOHJI YAMAMOTO ALL BLACK CAMO : THE ART OF BLACK REDEFINED January 7th, 2026 – Nyon, Switzerland – Hublot and legendary brand Yohji Yamamoto unite once again to redefine the art of black. For the fourth time since their first collaboration in 2020, they elevate black from a color to the Classic Fusion Yohji Yamamoto All Black Camo. A limited edition of 300 pieces where every texture and contrast are intentional. Matte black ceramic sculpts the 42mm case into light and depth, a monochrome camouflage pattern adds rhythm and motion while fabric and rubber fuse seamlessly on the strap. This collaboration is more than fashion or watchmaking. It’s about vision. About how far you can strip something down to its essence. Both Hublot and Yohji Yamamoto have built their legacies on the same foundation: questioning the meaning of luxury. Both create through deconstruction. Hublot first broke Swiss tradition in 1980 with its Art of Fusion, blending gold with rubber, innovation with heritage. Since its debut at the Paris Fashion Week in 1981, Yohji Yamamoto redefined the conventions of fashion, using black as a response against excess and fashion’s norms. learn more Hublot Closes Out the 20th Anniversary Year of the Big Bang with an Exclusive Miami Art Week Celebration Special Guests Included 50 Cent, Tyriq Withers, & Leon Bridges December 5, 2025—Miami, FL: Luxury Swiss watchmaker, Hublot, made its annual return to Miami Art Week to bookend the 20th Anniversary year of its iconic Big Bang with an immersive star-studded celebration. Held at the legendary Basement at The Miami Beach EDITION, the evening brought together cultural leaders, creatives, and friends of the brand for a dynamic fusion of art & design, music, and high horology. As guests arrived, festive music pulsed through the multi-level space while attendees admired a display of select archival Big Bang timepieces – an homage to two decades of groundbreaking innovation. The night’s headline moment featured a special performance by Award Winning Rapper, 50 Cent, who took the stage wearing a bespoke one-of-one Hublot timepiece, crafted for the occasion with unique colors honoring his character in the forthcoming Street Fighter film. A gold chess piece tops the dial symbolizing his Le Chemin du Roi champagne brand, with “50 cent” engraved on the caseback. learn more KEEP ME UPDATED I want to stay up to date with the latest Hublot news. sign up
