21 November 2021

ONE YEAR TO GO UNTIL THE FIFA WORLD CUP QATAR 2022™ BEGINS!

ONE YEAR TO GO EVENT : FIFA WORLD CUP QATAR 2022™

The countdown to the FIFA World Cup Qatar 2022™ has begun and Hublot’s timing every second of it.

Doha, November 21, 2021 – Hublot loves football! The luxury Swiss watch company – first, unique, different – is delighted to announce the unveiling of the FIFA World Cup Qatar 2022™ Official Countdown Clock.


Today marks one year until the tournament gets under way on November 21st, 2022. The countdown started with a kickoff from French FIFA World Cup™ winner and Hublot Friend of the Brand, the legendary Marcel Desailly, who was joined on stage by Coach Sami Trabelsi and local ambassador Adel Khamis.


The clock, which forms part of a striking sculpture that stands 5,75 metres high, will stand on the Qatar capital Doha’s Corniche Fishing Spot, a beautiful pier overlooking the shimmering waters of the Persian Gulf.

“Exactly one year to go! The world will be brought together during the FIFA World Cup Qatar 2022™ in a festival of football like never before. Once again, Hublot is so proud and so excited to be the tournament’s Official Timekeeper and to be timing every match, right through to the final on December 18th 2022. This will be the fourth time we’ve performed the role, a great honour that will put Hublot on television screens in living rooms all over the world. Football, or soccer as it’s known in the US, is such a beautiful, intricate game that brings pleasure – and sometimes pain! – to billions of people around the globe. The discipline of mechanical watchmaking is a perfect fit. The best teams run like clockwork! Hublot loves football!”

Ricardo Guadalupe

HUBLOT CEO

Marcel Desailly, Ricardo Guadalupe & Gianni Infantino
Marcel Desailly, Ricardo Guadalupe & Gianni Infantino

Hublot became the first luxury company to enter football in 2006. It first timed the FIFA World Cup™ in South Africa in 2010, a role it reprised four years later in Brazil and then again in Russia in 2018.


The company is now the first name in football timekeeping, with partnerships and timekeeping responsibilities for the UEFA European Championships (known as the Euros), the UEFA Champions League and the Premier League.


It’s also the Official Watch of some of the world’s most prestigious football clubs, including Juventus, Chelsea, AFC Ajax and Benfica, and is proud to count a number of the game’s most celebrated individuals as Ambassadors, including Pelé, José Mourinho, Didier Deschamps and superstar French striker Kylian Mbappé.

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클래식 퓨전 요지 야마모토 올 블랙 카모: 블랙 미학의 재정의

2026년 1월 7일 – 스위스 니옹 – 위블로와 전설적인 브랜드 요지 야마모토가 ‘블랙의 미학’을 재정의합니다. 2020년 첫 콜라보레이션 이후 네 번째로, ‘클래식 퓨전 요지 야마모토 올 블랙 카모’라는 작품을 만들었습니다. 300피스 리미티드로, 모든 질감과 대비가 의도적으로 디자인되었습니다. 매트 블랙 세라믹이 42mm 케이스에 빛과 깊이를 조각하며, 단색 카모플라주 패턴이 리듬과 움직임을 더하고, 스트랩에서는 패브릭과 러버가 완벽하게 융합되었습니다.

 

이번 콜라보레이션은 단순한 패션이나 워치메이킹을 넘어서 사물의 핵심을 파악하고 본질만 남겼다는 의미를 가집니다. 위블로와 요지 야마모토는 둘 다 같은 기반 위에 그들의 유산을 쌓아왔습니다. 바로 ‘럭셔리의 본질적 의미에 대한 질문’입니다. 두 브랜드는 다른 시선과 접근법으로 새로움을 창조합니다. 위블로는 1980년 ‘The Art of Fusion’을 통해 골드와 러버, 혁신과 전통을 결합하며 처음으로 스위스 전통을 깨트렸습니다. 1981년 파리 패션 위크에서 데뷔한 요지 야마모토 또한, 블랙을 사용하여 기존 패션 규범에 도전하고 스타일의 경계를 새롭게 정의했습니다.
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